Our Core Process
CREATIVE PR & MARKETING
As a top PR agency in Miami and New York City, we work with innovative clients to develop compelling and intriguing public relations & digital marketing campaigns that garner awareness and establish credibility.
WORK SMART
Dedication and passion are at the core of every PR Program that we implement. Being strategic about our PR efforts is key. Ultimately, while we are diligent & hard workers, we always work smarter to maximize PR results.
MEDIA RELATIONS
We constantly work with a variety of journalists, writers, producers and other media professionals to help tell our client's compelling stories that audiences care about while adding credibility and authenticity to a brand's reputation.
FLAVORFUL MESSAGING
Words matter. Constructing succinct stories and strong messages that are impactful lies at the heart of our strategic PR campaigns.
About Us
Savory PR is a boutique public relations and digital marketing agency with offices in Miami and New York City. As a growing boutique PR agency, we work with a variety of clients in different industries including tech startups, real estate firms, financial institutions, lifestyle brands and entertainers. Our personal relationships with digital and television media journalists combined with thought-provoking PR campaigns enable us to tell our client’s stories to the right target audience at the right time. Savory PR is a full-service firm offering a wide range of services beyond traditional public relations. With every new client, we work with them as close partners to create customized PR and marketing plans that deliver real and authentic results. Savory PR is an agency that specializes in digital public relations, as well as brand development+strategy, digital marketing, content marketing, event planning, email marketing, organic & paid search engine marketing, social media marketing and website development. When these tactics are strategically aligned to support each other, they create brand awareness, change opinions and drive audiences to engage with and buy from innovative brands and businesses.
MISSION STATEMENT
Provide strategic public relations and digital marketing guidance to clients while delivering attentive services that achieve positive online visibility, build a positive reputation and develop a memorable brand through press exposure and digital marketing initiatives. We manage our client’s reputations and enable them to build strong relationships, influence attitudes, and change behaviors in a way that will directly impact their financial bottom line.
Founder & CEO
Samantha Savory is the founder and CEO of Savory PR, a boutique public relations and digital marketing agency based in Miami, Florida with a presence in New York City. Samantha leads the direction of the firm while managing all business development, publicity campaigns and client relations. With the support of a passionate and smart team of designers, branding experts, website developers and junior publicists, she works with clients to build a reputable and trustworthy brand that consumers enjoy and appreciate. After graduating from Florida A&M University with a Bachelor of Science degree in public relations and writing for several Florida newspapers, Samantha worked in corporate PR in the financial sector for several years. While pursuing her MBA at Nova Southeastern University, she acted on her entrepreneurial spirit and ventured out to start her own PR agency in 2012. With a background in tech and financial public relations, Samantha launched her firm with one local South Florida technology client. Fast forward four years later and Savory PR has a roster of passionate tech, financial, culinary, lifestyle and entertainment clients throughout the United States. Savory PR works closely with clients as partners, focusing on merging creativity, passion and smart work to achieve positive publicity and marketing results.
Over the span of her PR career, Samantha has leveraged positive publicity among major regional and national media outlets including CNN, NBC, HuffPost, Forbes, Women’s Wear Daily, the Miami Herald, USA Today, Ocean Drive Magazine, Modern Luxury, and many more. With close relationships with key journalists covering a wide variety of beats combined with pristine pitching techniques, Samantha has led the way to garner both local and national media placement for Savory PR clients. In addition to her PR background, Samantha has worked on national digital marketing campaigns and branding development projects, ultimately helping fellow entrepreneurs and brands take their businesses to the next level. It doesn’t stop there– From Search Engine Marketing (SEM), Search Engine Optimization (SEO), event planning, social media marketing, brand development & strategy and email marketing, Samantha and her team excel at assisting clients in promoting and marketing their products and services to targeted audiences around the world.
FOR PURPOSE, FOR PROFIT
At Savory PR, we believe in growing a profitable business that also supports a non-profit cause near and dear to our hearts. With a founder who’s an avid animal lover, in 2014 we decided to make it apart of our core mission, ultimately creating a “for purpose, for profit” business model. Under this model, we donate a percentage of our agency’s profits to local South Florida animal rescue projects and affiliates. In addition, we provide our PR & digital marketing services to promoting animal fostering and adoption non-profits. We also volunteer quarterly to help feed, nurture and re-home homeless cats and dogs in an effort to provide them with a better life. Our CEO has created a company culture where compassion for people and animals are equally as important as growing our roster of clients and producing superior results. Our team is big on philanthropy and believes the best way to achieve positive change within a community is to simply create it. From charity 5K’s to adoption events, we participate in activities and projects in the local South Florida community that promote animal adoption. We also help with local PR campaigns to reduce the number of homeless animals on the streets and pets being euthanized in shelters every year. We are always excited to work with other for-profit company’s and brands that share our multi-purpose mission. We continuously work with local animal rescue groups to provide discounted publicity and marketing services in an effort to help get more animals adopted into loving homes. If you are interested in our discount non-profit PR services or would like to donate to any of our future animal rescue projects, send us an email for more information.
Clients
Press Portfolio
``Advertising is saying you're good. PR is getting someone else to say you're good.``
Jean-Louis Gassee
Our Blog
Identify Your Story
Successful public relations campaigns are accomplished through strategic planning, long-term fostering of media relationships, clever message development and creative storytelling. We create, implement and oversee PR programs that help brands and public figures establish trust, credibility and visibility amongst key audiences. Our PR process consists of working closely with our clients as partners to identify their unique newsworthy angles, while cultivating clear messages around those stories and helping them identify their true value proposition. We have relationships with a wide variety of journalists and when combined with our years of PR expertise, we know how to pitch flavorful stories to the right media officials, at the right time, ultimately resulting in positive digital media coverage
YOUR STORIES
MESSAGE DEVELOPMENT
MEDIA RELATIONS
POSITIVE PRESS
AFFILIATED ORGANIZATIONS
We proudly attend Miami-Dade County Chamber of Commerce events and support local businesses and fellow entrepreneurs through annual networking activities.
We are a proud member of Public Relatons Society of America.
